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Business Owner 1 min read

Entrepreneurship

Small business owners must take on many roles to be successful in the operations of their services.

Gary W. Lendermon
Marketing and Communications

Small business owners must take on many roles to be successful in the operations of their services. A single proprietor may be acting in what could be five different roles in a larger company. Though the fundamental lesson of economics is that specialization aids in progress, many small businesses defy this by working relentlessly hard to cut costs and grow their business. Therefore, being a “small” business could be seen as an advantageous position and not one of detriment, since it gives you as a business owner, more agency over your own venture.

This autonomy over your passion to serve your clients or create your product is the mark of true entrepreneurship, and where we’d like to step in is to not take any of that passion away, but to provide more room and opportunity for you to grow financially. In allocating part of profits to investment advising or retirement planning you can not only prudently allocate your hard-earned profits but take care of the future for you and your employees.

Gary W. Lendermon

Written by

Gary W. Lendermon

Gary is responsible for Marketing and Communications for Duncan Williams Asset Management. In this role, he oversees all facets of the regional firm's internal and external communications and marketing efforts. Gary brings more than 30 years of experience in the marketing and communications field to Duncan Williams Asset Management. Previously, he served as a divisional president for Archer/Malmo, a Memphis, Tenn.-based AAAA advertising agency, the largest in the Mid-South region. His creative and strategic initiatives have won multiple ADDY® Awards, MarCom Awards, PRSA Awards, and an Emmy. He is a member of the Public Relations Society of America. Gary serves on the Director Advisory Council of The Germantown Performing Arts Center (GPAC), a past member of the Memphis Botanic Garden Board and the Indie Memphis Board. He graduated from the New Memphis Institute's Leadership Development Intensive (LDI) Program and served on the Greater Memphis Chamber's Board of Advisors. Gary earned his Bachelor of Science degree from the University of Memphis and has his master’s in strategic public relations from George Washington University. He previously held the series 7 and 63 General Securities licenses. Gary is also a professor at Christian Brothers University, where he teaches MBA students Corporate Social and Legal Responsibility.

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